Well call me crazy, but I saw a product placement for the Google Nexus One phone in the latest Heroes episode this evening. Noah’s girlfriend/sidekick was shot and leaning against a tree when she pulled out her trusty Nexus One and navigated the android Gui to make a call. It wasn’t super obvious, but to those who are familiar with the phone it wasn’t hard to spot.
Heroes makes it a point to show us iPhones and Nissan SUVs. I don’t mind the product placement that much, but sometimes is super obvious and the shot is too long fixed on whatever product made its way into the show. This product placement of the Google Nexus One was kind of annoying. We didn’t need a close-up of a cell phone screen in the night time lighting. We just needed to see that the character pulled out a phone and dialed it. No need to show the screen on a camera mounted to the best of tripods. But then if we didn’t get that shot, NBC would have lost out on some serious cash.